News Summary
3LS Inc. has acquired Brentwood-based digital marketing firm 5by5, enhancing its service offerings and workforce. This strategic investment aims to reshape the professional services landscape in Nashville, combining resources and expertise to drive growth and innovation. 5by5 will maintain its brand identity while benefiting from the support of 3LS’s extensive team. The employee-owned nature of both firms fosters collaboration and shared success, promising a brighter future for their clients and employees alike.
3LS Inc. Expands Horizons with the Acquisition of 5by5
In a significant move that’s set to shake up the digital marketing scene in Nashville, 3LS Inc. has officially acquired 5by5, a rising star in the digital marketing arena based in Brentwood. This exciting development means that the friendly faces at 5by5 are now part of the larger, employee-owned family at 3LS, which already boasts a robust team of over 600 employees.
What This Acquisition Means
While details regarding the transaction remain under wraps, the impact of this partnership is palpable. With the addition of 5by5’s 40 talented employees, 3LS is not just expanding its workforce but also diversifying its service offerings. Founded in 2014, 5by5 has quickly made a name for itself, recently scoring its fifth appearance on the prestigious Inc. 5000 list as one of the fastest-growing private companies in America. This achievement speaks volumes about its innovative approach and effectiveness in the digital marketing space.
All About 3LS Inc.
For those less familiar, 3LS Inc. started its journey in 2015, just a short time ago, yet it has already carved out a niche by providing top-notch administrative and advisory services specifically to social service organizations. Their expertise spans a variety of essential areas, including finance, human resources, payroll, marketing communications, and information technology. Under the leadership of CEO Eric Strickland, the company has prioritized growth while maintaining its employee-owned model, which champions teamwork and collaboration.
A Bright Future Ahead
As part of the acquisition, 5by5 will continue to operate under its own name, ensuring its unique brand identity remains intact. This is great news for their customers who can expect high-quality service and creative prowess that 5by5 is known for, now enhanced by the additional resources and expertise that 3LS brings to the table.
The acquisition reflects a strategic investment into the future of 3LS’s professional services division. By integrating 5by5’s specialized skills in digital marketing, 3LS not only broadens its scope but significantly boosts its capacity to serve existing clients and attract new ones.
Employee Ownership at the Forefront
One of the standout features of both companies is their commitment to employee ownership. In August 2024, 5by5 took a monumental step by becoming 30% employee-owned, allowing team members to share in the success and growth of the company. This aligns seamlessly with 3LS’s operational model, where every employee has a stake in the collective journey of the business.
Team Excitement
The team at 5by5 is buzzing with excitement. With the backing and resources of 3LS, they believe they can offer even more to their clients and foster a supportive environment for their team members. The synergies between the two companies are likely to result in innovative marketing solutions, making this an exciting time to be in Nashville’s business landscape.
Conclusion
The acquisition of 5by5 by 3LS Inc. marks a thrilling chapter for both companies, as they work together to reshape the future of professional services and digital marketing in the region. With such fresh energy and enhanced capabilities, they are poised to make waves, so stay tuned for what’s next!
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Additional Resources
- Nashville Post: Local Professional Services Company Acquires Digital Marketing Agency
- Wikipedia: 3LS Inc.
- PR Newswire: 3LS Ventures Invests in Xuron
- Google Search: 5by5 Digital Marketing
- Nashville Post: Of Note: Southwestern to Sell Publishing Entity
- Google Scholar: Digital Marketing Acquisition
- Forbes: Business News
- Encyclopedia Britannica: Employee Ownership
- BBC News: Business
- Google News: 5by5 Acquisition
