News Summary
The Intangibles Consultancy has emerged as a game-changer in the marketing industry, focusing on the importance of intangible assets like brand reputation and customer experience. Founded in 2022 by experienced industry leaders, the consultancy employs a unique tribrid model that seamlessly integrates management consultancy, creative agency, and private equity. Their innovative approach has already garnered attention with successful campaigns, showcasing their commitment to helping brands excel. With a dynamic team and a focus on the power of intangibles, the Intangibles consultancy is poised to impact the marketing landscape significantly.
The Intangibles Consultancy: The Marketing Avengers Are Here!
In a world where marketing can sometimes feel like navigating a maze, a new consultancy has burst onto the scene, promising to be the guiding light we all need. Meet the Intangibles, the marketing experts who are akin to superheroes in the business world, ready to transform how brands strategize and thrive. Founded in 2022, this innovative consultancy has quickly made waves by focusing on the often overlooked, yet incredibly crucial, intangible assets such as brand reputation, innovation, and customer experience.
Leading the Charge
At the helm of this exciting new venture is CEO Ben Richards, alongside founding partner Jon Wilkins and chair Judy Smith. These leaders bring a wealth of experience from prestigious companies like Ogilvy, Accenture Song, and Disney Studios. Ben Richards, having served as the global chief strategy officer at Ogilvy for nearly ten years, knows the ins and outs of marketing on a global scale. Meanwhile, Jon Wilkins boasts a similar background at Accenture Song, making them a powerful duo in the industry. Judy Smith, who has an impressive track record in crisis management (including serving as deputy press secretary to the first President Bush), rounds out the team with her sharp insights and strategic thinking.
A Unique Approach
What really sets the Intangibles apart is their mission to bridge the gap between management consultancy, creative agency, and private equity. This “tribrid” model allows them to uniquely tailor their approach to client needs and market demands. They operate in the background like a specialized “SWAT team”, ready to handle executive marketing needs without the noise and drama that sometimes comes with it.
Making Waves in the Marketing World
In their first major project, the Intangibles played a vital role in a marketing campaign for PayPal featuring comedian Will Ferrell. This was a huge win for the team, showcasing their expertise right out of the gate. CMO Geoff Seeley praised their consulting capabilities, highlighting how they helped transform traditional marketing concepts into innovative strategies that resonate with consumers today.
Talent Beyond Measure
The Intangibles boasts a dynamic team of around 30 employees operating out of offices in New York, London, and San Francisco. Some notable partners include former global CMOs from Disney Studios and Lufthansa, along with connections to companies backed by Bill Gates. That’s a lot of brainpower in one consultancy!
The Power of Intangibles
So, what exactly are these intangible assets that the Intangibles is so keen on? It turns out that they hold tremendous value, with estimates suggesting they have reached a staggering USD 79.4 trillion. This incredible number highlights just how important intangibles like brand value and customer loyalty have become in our increasingly digital world. Companies mainly understand that investing in innovation is key to staying relevant and thriving in today’s fast-paced economy.
Partnerships that Matter
Throughout their work, the Intangibles have partnered with notable brands such as Venmo, YouTube, and Kenvue, which owns household names like Tylenol and Neutrogena. Their hybrid approach—which combines internal talent with an extensive external network—ensures that they can tailor solutions specifically to the unique needs of each client. This level of customization ensures that businesses don’t just keep up with the competition but leap ahead.
The Bottom Line
The Intangibles consultancy is shaking up the marketing landscape in the very best way. With their superhero-like team of experts and their commitment to revealing the true potential of intangible assets, they’re here to ensure that businesses across various sectors can not only survive but truly thrive. As the old saying goes, “a rose by any other name would smell as sweet,” and the Intangibles are proving that intangible assets are indeed the unsung heroes of branding and marketing!
