News Summary
Ipsos MMA announces the appointment of Jennifer Lebski as the new Vice President of Analytic Consulting. With over 20 years of experience, Lebski aims to enhance integrated planning and measurement solutions, driving value for organizations. Her leadership comes during a time of growth for the company, reflecting its commitment to strengthening analytical capabilities in a dynamic market.
Big Changes at Ipsos MMA: Jennifer Lebski Takes on VP Role
Exciting times are unfolding at Ipsos MMA, a leader in the marketing and commercial planning space. The company recently announced that Jennifer Lebski has been appointed as the new Vice President of Analytic Consulting. This comes as part of a broader global team expansion, all aimed at meeting the increasing demand for integrated planning and measurement solutions that help companies grow. Talk about a power move!
Why This Appointment Matters
So, what makes Lebski such a fantastic choice? With over 20 years of experience under her belt in building and nurturing enterprise client relationships, she’s certainly no stranger to the world of marketing planning, measurement, analytics, and data solutions. Before stepping into this pivotal role, she was making waves as a Client Partner at Blend360, where she led cross-functional teams that tackled complex data and predictive analytic solutions for some pretty impressive Fortune 500 companies.
She’s also held leadership positions at (m)PHASIZE, where she concentrated on optimizing marketing and commercial investments to ensure they delivered measurable business impacts. Lebski brings a wealth of knowledge and expertise to the table, which is especially vital in a time when brands need to prove every penny spent on marketing translates into real growth.
Emphasizing Value in Marketing
One of the key focuses for Jennifer will be on creating value for organizations. She strongly believes in the need for *strategic partners* to transform marketing plans and measurement into something valuable for businesses on a large scale. It’s not enough to just have good marketing; companies need measurable outcomes that substantiate their investments. Her drive to turn marketing data into *enterprise-wide value* will be crucial in achieving this.
Support from the CEO
Pat Cummings, the CEO of Ipsos MMA, is equally excited about Lebski joining the team. He described her as a *passionate and trusted advisor*, someone who can guide clients in understanding and adopting unified planning and measurement strategies. This, in turn, leads to improved sales and brand equity growth. Cummings is confident that her strategic leadership and analytics expertise will help clients realize significant value across their organizations. With Lebski on board, Ipsos MMA is poised for great strides.
A Growing Team
Lebski’s appointment is part of a larger trend of recent growth at Ipsos MMA. Not too long ago, Joseph LaSala also joined as the Vice President of Marketing. These strategic hires reflect the company’s commitment to strengthening its analytical capabilities and providing clients with the unified solutions they crave. As demand increases for integrated marketing strategies, having the right people in leadership positions will strengthen the company’s offerings.
What Lies Ahead?
Headquartered in New York City, Ipsos MMA is part of Ipsos, an internationally recognized custom market research company operational in over 80 locations worldwide. With Jennifer Lebski coming in to lead analytic consulting, it’s clear that the future looks bright for Ipsos MMA as they continue to respond to an evolving market landscape. The push for integrated planning and measurement solutions is on, and this company is ready to take it to the next level with their talented, newly expanded team.
In summary, the marketing and analytics world is buzzing with this recent change at Ipsos MMA. Keep an eye on this company as they continue to step up and innovate in the field of marketing solutions, helping businesses navigate through today’s dynamic marketplace!
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Additional Resources
- Newsfilecorp: Ipsos MMA Continues Strategic Growth
- Wikipedia: Marketing
- Forbes: Top Three Marketing Challenges CMOs Will Face
- Encyclopedia Britannica: Marketing
- PR Newswire: Ipsos MMA Welcomes Jennifer Lebski
- Google Search: Jennifer Lebski Ipsos MMA
- Marketing Dive: New VP at Ipsos MMA Highlights Importance of Data-Driven Strategies
- Google News: Ipsos MMA
- Marketing Week: New VP at Ipsos MMA on Data and Strategies
- Google Scholar: Market Analytics Consulting
