Boise Showcases Community Spirit During Super Bowl

Fans celebrating the Super Bowl with local business advertisements

RISadlog
February 28, 2025

News Summary

As the Super Bowl aired, Boise showcased its community pride with local heroes like Ashton Jeanty starring in national commercials. Local businesses also seized the opportunity to feature their ads, highlighting the unique spirit of Idaho. From promoting banking services to celebrating anniversaries, the event became a platform for local enterprises, creating a memorable atmosphere of unity and local pride amidst the national spectacle.

Boise Unites in Super Bowl Spirit with Local Heroes

In a fusion of sports and community pride, Boise was buzzing with excitement as the Super Bowl aired, showcasing not just the big game but a few familiar faces from the heart of Idaho. One spectacular highlight came from the pizza-loving world of Ashton Jeanty, who was spotlighted in a national Pizza Hut commercial that aired during the event.

Ashton Jeanty: Local Star Hits the National Stage

Ashton Jeanty, the running back for the Boise State Broncos, burst onto the scene in a hilarious Super Bowl ad featuring the football legend Rob Gronkowski. In an amusing back-and-forth between two die-hard football fans, Gronkowski pitched the idea that they needed “an all-around star with explosive flavor.” And just like that, Jeanty crashed through a window, declaring, “Two pizzas, that’s my style!” Talk about a show-stopping entrance!

A Taste of Home: Local Commercials Light Up the Screen

While Jeanty brought the flavor on a national scale, fans in Boise were treated to a slew of local ads tailored especially for them during the Super Bowl broadcast. Local commercial slots, costing in the low five figures for just a 30-second spot, allowed Idaho businesses to shine alongside the biggest brands in the nation. Comparatively, national Super Bowl advertising slots command heart-stopping numbers that reach around $8 million for that same amount of time. Prep your wallets, folks!

Local Businesses Step Up to the Plate

The local ad frenzy kicked off in the second quarter with a spot from Spokane-based Washington Trust Bank, which was keen to highlight the benefits of banking local. Meanwhile, the promotions didn’t stop there. Viewers also caught a glance of Josh Allen from the University of Wyoming, promoting their “Where Real MVPs Are Made” campaign, a nod to boosting local pride.

This Super Bowl didn’t just showcase football talent but local businesses getting in on the action. DL Evans Bank from Burley celebrated its 120th anniversary with two snappy 15-second ads, while Westmark Credit Union, hailing from Idaho Falls, showcased their services in the third quarter. For those interested in technology, ICCU from Pocatello grabbed attention with their pitch about mobile banking—a hot topic for anyone on the go.

More Local Faces on the Screen

Not far from Jeanty and Gronkowski, Kellen Moore, offensive coordinator for the Philadelphia Eagles, featured in a charming ad for Kendall Ford, located in Meridian. Teaming up with figures like Chris Petersen and Leighton Vander Esch, they captured the essence of community through their shared love for football.

The local ad roster also boasted contributions from United Airlines, a regional GMC dealer association, and a heartwarming Idaho-themed spot by Google promoting Wild Hearts Idaho, a nonprofit committed to community welfare.

Creative Local Talent Shines

Among the creative forces behind some of these local gems, the Boise advertisement agency Drake Cooper played a role in producing the ICCU commercial, proving once again that local talent can make waves, even on the grandest stage of them all.

A Community Celebration

With these local ads rolling out during such a high-stakes event, Boise not only showcased its vibrant community spirit but also bolstered a sense of unity around local pride, making this Super Bowl Sunday one to remember. Local businesses are stepping up to remind everyone that while the national spotlight is exciting, the heart of Boise beats just as strong.

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