News Summary
Ashley Cavazos, the Marketing Director at DeMontrond Auto Group, is reshaping automotive leadership by championing gender and racial diversity. Starting her career as a receptionist, Ashley quickly rose through the ranks, leveraging her expertise in digital marketing. Currently overseeing strategies for 16 dealerships, she emphasizes the importance of resilience, mentorship, and support systems for women in the industry. As an active member of the Women of Color Automotive Network, Ashley promotes inclusivity and empowerment, inspiring future leaders and transforming the automotive landscape.
A New Era in Automotive Leadership
In a world where the automotive industry has traditionally seen a lot of male leadership, Ashley Cavazos is breaking the mold and leading the charge for gender and racial diversity in executive roles. Serving as the Marketing Director at the DeMontrond Auto Group in Houston, Texas, she’s a remarkable example of how dedication and a smart approach to innovation can lead to groundbreaking accomplishments.
Starting at the Bottom
Ashley’s journey started like many others—answering phones as a receptionist at a small dealership in South Texas. However, her story is anything but ordinary! Just 90 days into her new position, she took school and made a leap to become the internet marketing manager. It was her keen understanding and early recognition of the power of digital marketing that propelled her career forward at lightning speed.
From Texas to Minnesota and Beyond
After her initial success, Ashley took a big step and moved to Minnesota with her husband. There, she played a crucial role in developing BDC strategies and enhancing digital marketing efforts for major automotive groups. Now back in Houston, she’s tasked with overseeing marketing strategies not just for 12 dealerships, but also for four RV dealerships. Talk about a big role!
Finding Her Path
Interestingly, early in her career, Ashley didn’t foresee a long-term future in the automotive world. But through engaging with webinars and utilizing various industry resources, she discovered a wealth of growth potential. This experience opened her eyes to opportunities she hadn’t previously considered.
Facing Challenges
Like many, Ashley has faced her fair share of self-doubt and imposter syndrome, especially as a Latina woman navigating a predominantly male environment. However, she acknowledges that a significant part of her success stems from the support of a mentor who helped her realize her potential and build confidence along the way.
The Importance of a Support System
In her journey, Ashley emphasizes the importance of resilience, adaptability, and having a solid support system, especially for women in the automotive sector. She notes that male allies also play a vital role in amplifying women’s voices in decision-making roles, an essential part of paving the way for future leaders.
Empowering Women through WOCAN
Ashley is actively involved with the Women of Color Automotive Network (WOCAN), which she believes is instrumental in supporting underrepresented groups within the industry. Founded in 2020, WOCAN provides an invaluable community for women of color to network, share experiences, and access leadership development opportunities.
With over 1,000 members, WOCAN is on a mission to create a more inclusive automotive industry. It’s not just about representation; it’s about offering a platform for women of color to thrive in environments that have traditionally limited their visibility.
A Journey of Resilience and Leadership
Ashley Cavazos embodies resilience and determination, reflecting the ongoing evolution of leadership within the automotive landscape. Her story serves as an inspiration not just for women, but for everyone seeking to navigate their path in this competitive industry. As she continues to champion diversity and support emerging leaders, there’s no doubt that greater change is on the horizon for the automotive industry.
Deeper Dive: News & Info About This Topic
CI Resources
Additional Resources
- CBT News: Ashley Cavazos on Pioneering Digital Marketing in Automotive and Empowering Women
- Wikipedia: Ashley Cavazos
- CBT News: NHTSA Announces Major Vehicle Recalls Affecting Multiple Automakers
- Google Search: Vehicle Recalls
- Business Wire: Walser Automotive Group’s Ashley Cavazos Named on National ‘40 Under 40’ List
- Google Scholar: Automotive Leadership
- CBT News: Stellantis Chairman Evaluates CEO Candidates and Brands Future
- Encyclopedia Britannica: Stellantis
- CBT News: Women Driving the Industry
- Google News: Women in Automotive Industry
