News Summary
Bergstrom Consulting Services has recently launched in Tucson, Arizona, aiming to provide essential marketing support to small and medium credit unions across the U.S. Founded by Alan Bergstrom, the consultancy offers flexible and affordable marketing strategies, enabling credit unions to compete more effectively against larger institutions. With a wealth of experience, Bergstrom’s team is dedicated to helping these organizations improve member engagement and achieve measurable marketing outcomes.
Exciting News for Credit Unions: Welcome Bergstrom Consulting Services!
Have you heard about the latest buzz in Tucson, Arizona? Just recently, on January 23, 2025, a brand new venture named Bergstrom Consulting Services (BCS) has launched with an innovative aim to support small and medium credit unions across the United States. Founded by marketing expert Alan Bergstrom, BCS is stepping in to provide these institutions with high-level marketing strategies, something they often struggle to access.
Why Now?
It’s a known fact that about two-thirds of credit unions in the U.S. fall into the small- to medium-sized category. Unfortunately, many of these organizations don’t have the same marketing resources as larger players in the financial sector. This often leaves them feeling overwhelmed and outmatched, especially in a competitive landscape where larger institutions can draw in huge marketing budgets and seasoned professionals. For many smaller credit unions, this pressure can lead to harsh decisions, including considering a merger with bigger organizations just to keep their heads above water.
What Can Bergstrom Consulting Services Offer?
Bergstrom Consulting Services is dedicated to leveling the playing field between these smaller credit unions and their larger counterparts. By providing fractional Chief Marketing Officer (CMO) support, BCS offers a comprehensive range of marketing assistance beyond just one-off projects. This means smaller credit unions can now access top-tier marketing strategies without the hefty price tag typically associated with hiring full-time executives.
Bergstrom has designed his services to create low-cost but highly effective marketing campaigns that resonate with both current and prospective members. The focus is on crafting compelling messaging that not only attracts attention but also drives member acquisition and boosts product and service adoption.
Alan Bergstrom’s Impressive Background
Alan Bergstrom isn’t just any marketing consultant. With over 40 years of experience under his belt, he has a rich background serving as a Chief Marketing Officer for a variety of credit unions. His expertise has earned him several accolades, including the title of Marketing Executive of the Year and numerous Diamond awards, recognizing his successful marketing campaigns. Alan has even served as President/CEO of an outsourced marketing services CUSO, which adds depth to his already impressive resume.
Hitting the Ground Running
When it comes to delivering results-oriented marketing strategies, BCS is all about getting measurable outcomes. Whether small credit unions are struggling to find new members or looking to improve how existing members engage with their services, Bergstrom’s team is ready to roll up their sleeves and get to work. Their systematic approach not only helps in acquiring new members but also actively seeks to enhance how members perceive and use the services offered by these credit unions.
Get In Touch!
For smaller credit unions interested in exploring how Bergstrom Consulting Services can enhance their marketing, reaching out is simple! Head over to their easy-to-navigate website at www.bergstromconsultingservices.com. Alternatively, you can give them a call at 920-851-5483 or shoot an email to abergstrom@msn.com.
With the launch of Bergstrom Consulting Services, small and medium credit unions now have an ally that understands their unique challenges and has the experience to help them thrive in a competitive environment. Keep an eye on this exciting development—it may just be the support many have been waiting for!
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- CUInsight: Forum Credit Union Announces New Officers
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- PR Newswire: PenFed Credit Union Marketing Team Awards
- Encyclopedia Britannica: Marketing Awards
- CUInsight: Love the “S” Word in Credit Union Marketing
- Google News: Credit Union Marketing