News Summary
Bergstrom Consulting Services (BCS) has partnered with Shoreline Hometown Credit Union to bolster marketing strategies and support small to medium-sized credit unions. This collaboration aims to offer fractional CMO services, enabling credit unions to compete against larger financial institutions without the cost burden of full-time executives. With this innovative approach, members can expect improved outreach and engagement as BCS applies its marketing expertise for the benefit of Shoreline’s community-focused initiatives.
Partnership Sparks Excitement in Credit Union Marketing World!
In a move that’s already turning heads in the financial sector, Bergstrom Consulting Services (BCS) out of sunny Tucson, Arizona, has teamed up with Shoreline Hometown Credit Union, based in the picturesque Manitowoc, Wisconsin. This new alliance promises to bring fresh marketing strategies and vibrant ideas to credit unions that often find themselves competing against larger financial institutions.
What’s the Buzz About?
So what exactly is this partnership all about? Well, credit unions, particularly those categorized as small- to medium-sized, make up a whopping two-thirds of the credit union landscape in the U.S. However, these smaller organizations frequently face significant challenges when it comes to marketing their services effectively. In many cases, hiring a full-time Chief Marketing Officer (CMO) just isn’t financially realistic. That’s where BCS jumps in with their innovative fractional CMO services. This approach allows credit unions to access top-notch marketing expertise without the hefty price tag of a full-time executive.
Shoreline Hometown: A Community Gem
For those not familiar with Shoreline Hometown Credit Union, they have been proudly serving their members for over 83 years. As a member-owned, non-profit financial cooperative, they currently cater to nearly 8,000 members across nine beautiful counties in Wisconsin, including Brown, Outagamie, Winnebago, and others. Their long-standing presence in the community underscores their commitment to providing exceptional service.
The Marketing Game Plan
With the strategic skills of Alan Bergstrom, the visionary CEO and founder of BCS, on their side, Shoreline Credit Union is gearing up for a marketing makeover. With over 40 years of experience in the credit union industry and accolades like Marketing Executive of the Year and Credit Union Rockstar, Bergstrom knows how to drive results for organizations just like Shoreline. His previous roles as CMO for various credit unions combined with running an outsourced marketing services organization make him a force to be reckoned with in this sector.
Making Waves in the Market
The partnership aims to help Shoreline Hometown Credit Union bolster its competitive edge. In the world of finance, standing out is essential, and with growing concerns around large institutions overshadowing smaller players, effective marketing could mean the difference between thriving and just surviving. By tapping into BCS’s expert marketing strategies, Shoreline is positioning itself not just as another option, but as a powerful contender in the financial arena.
Why This Matters for Members
What does all this mean for the members of Shoreline Credit Union? Members can expect a more engaging experience and improved marketing initiatives that focus on their needs. With BCS’s fractional CMO services, Shoreline will be able to fine-tune its messaging and outreach efforts, ultimately leading to a greater connection with its community. This is about creating lasting relationships and fostering a sense of belonging—something that is often lost in larger financial enterprises.
Community Focused, Future Driven
As this partnership progresses, expect to see some exciting developments coming from both parties. The focus remains on creating innovative marketing solutions that resonate with members and the wider community in Wisconsin. This partnership is a perfect example of how collaboration can breathe new life into businesses that are committed to serving their customers and making a difference.
So buckle up, Manitowoc! The future looks exceptionally bright for Shoreline Hometown Credit Union, thanks to their partnership with Bergstrom Consulting Services. With their combined efforts, not only will members benefit, but the entire region stands to gain from a credit union that is primed to thrive in today’s competitive landscape.
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Additional Resources
- CUInsight: 3 Reasons to Love the ‘S’ Word in Credit Union Marketing
- Wikipedia: Credit Union Marketing
- PR Newswire: PenFed Credit Union Marketing Team Awarded Three dotCOMM Awards
- Google Search: Credit Union Marketing Awards
- CU Times: The Data Revolution Transforming Credit Union Marketing for the Digital Age
- Google Scholar: Digital Marketing in Financial Institutions
- The Financial Brand: Measuring Marketing Success Beyond Clicks: 5 Key Metrics
- Encyclopedia Britannica: Marketing Metrics
- Business Wire: OMNICOMMANDER Partners With Apiture to Offer Enhanced Digital Marketing Experiences
- Google News: Digital Marketing Partnerships
