News Summary
Mandi Brand, a new boutique agency founded by Mandy Gareh, is transforming the real estate marketing landscape. With a focus on market research, event planning, and creative strategies, they aim to address the challenges faced by developers, especially in the rising sector of purpose-built rentals. The agency promotes innovation and strong relationships in a changing market, emphasizing the importance of leadership diversity in the industry.
Innovative Approaches in Real Estate: Mandi Brand Takes the Lead
The real estate market is no stranger to change, and if recent trends are any indication, it seems to be shifting dramatically. Enter mandi Brand, a boutique agency that’s shaking things up in the marketing landscape – all thanks to its visionary founder, Mandy Gareh. Launched in the summer of 2024, mandi Brand focuses on market research, art direction, and event planning, and has quickly gained attention for its innovative methods that cater to the evolving needs of real estate developers.
A New Era in Real Estate Marketing
With 20 years of experience under her belt and a background working with renowned Canadian firms like Rhapsody, Minto, and Menkes, Gareh brings a wealth of knowledge and experience to the table. In her previous roles, she honed her skills and built a robust understanding of the industry by serving as an Account Director at The Brand Factory and holding prestigious positions at Altus Group and Colliers. It was her time at Montana Steele Strategic Marketing, however, that she credits as a turning point in her career. Here, she worked on some of the most notable projects, helping solidify her reputation in real estate marketing.
Fast forward to today, and the landscape looks quite different. Developers now face one primary challenge: there is no longer a clear path to success in real estate. The condo market has become somewhat frozen, leading to a substantial shift towards purpose-built rentals. This trend has prompted myriad conversations over the last 12 to 18 months about the transitional focus of developers looking for immediate housing solutions.
Navigating Financial Hurdles in Rentals
While the idea of pivoting to purpose-built rentals seems promising, it’s not without its challenges. Many developers find themselves grappling with financial constraints and business model adjustments. They often need to create compelling incentives to attract tenants, which has seen creativity become a cornerstone of effective marketing strategies. This approach might include unique lifestyle-type incentives, travel rewards, or even special offers aligned with local businesses – anything to stand out in a saturated market.
Alongside these innovations, a strong emphasis is placed on building relationships with property management teams and tenants alike. In the purpose-built rental sector, the quality of tenant experiences during rental tours can significantly influence their decision-making process. Many developers are tapping into the hospitality industry, hiring professionals skilled in creating excellent customer experiences to ensure that every tour leaves a lasting impression.
Embracing Change as a Female Leader
As a female leader in the predominantly male realm of real estate, Mandy Gareh often reflects on her experiences being one of the few women in decision-making roles. However, she feels optimistic about the changes taking place and the opportunities available for women in this space. Leveraging her powerful network of female colleagues, Gareh advocates for stronger representation in the industry.
Now, more than ever, companies need to adapt their strategies and processes to align with the constantly shifting market conditions and the evolving expectations of consumers. This transformation might require unfamiliar tactics, yet it also presents rich opportunities for innovation in real estate marketing and development.
The Future is Bright for Mandi Brand
Despite the myriad challenges posed by a fluid market landscape, mandi Brand is steadfast in its mission to revolutionize real estate marketing. By embracing change, fostering creativity, and building impactful relationships, this boutique agency is paving the way for a future where purpose-built rentals flourish, and where marketing is more engaging and effective than ever.
With such a dynamic approach, Mandy Gareh and her team are indeed revolutionizing how the industry perceives real estate marketing, proving that adaptation paired with creativity can lead to remarkable success.
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Additional Resources
- Storeys: Mandy Gareh Building Brands
- Wikipedia: Mandy Gareh
- Storeys: BCFSA REDMA Pilot Program
- Google Search: BCFSA REDMA Pilot Program
- Storeys: Five Trends in Real Estate 2025
- Google Scholar: Real Estate Trends 2025
- Storeys: GTA Condo Price Dropped
- Encyclopedia Britannica: GTA Condo Market
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