Parker’s Kitchen Appoints New Vice President of Marketing

Customer-friendly convenience store showcasing marketing efforts

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March 11, 2025

News Summary

Parker’s Kitchen has appointed Darrin Samaha as the new Vice President of Marketing to drive brand awareness and customer engagement. With over 20 years of experience, Samaha aims to enhance marketing strategies and push for growth across various platforms. This announcement comes as Brandon Hofmann takes over as CEO, promising a new chapter for the convenience store chain. With an expanding network of stores and a focus on innovative marketing tactics, Parker’s Kitchen is poised for significant growth.

Parker’s Kitchen Welcomes New Marketing Whiz to Accelerate Brand Expansion

Big news is stirring in the world of convenience stores! Parker’s Kitchen, the beloved convenience store chain, has stepped into a new chapter by bringing on board Darrin Samaha as their new Vice President of Marketing. Samaha, who hails from Yesway in Fort Worth, Texas, is ready to shake things up after a successful nine-year run there. He’s not just a clever marketer; he’s a seasoned pro with over 20 years of experience under his belt, making him the perfect fit for this exciting role.

A Fresh Leadership Hiatus

What makes this appointment even more captivating is that Brandon Hofmann recently took over as CEO of Parker’s Kitchen, succeeding the company’s esteemed founder, Greg Parker. Yes, Parker is now stepping into the role of executive chairman, paving the way for Hofmann, a fresh perspective to lead Parker’s Kitchen. With Hofmann at the helm and Samaha leading the marketing charge, this duo is set to take the brand into spectacular new territories.

Big Plans for Brand Growth

So, what exactly will Samaha’s new role entail? As Vice President of Marketing, he will be the mastermind behind the company’s overall marketing strategy. This includes driving brand awareness and customer engagement, fostering loyalty, and pushing for growth across various communication channels. His focus areas will include digital marketing, exciting promotions, eye-catching merchandising, and enhancing the overall customer experience.

A Track Record Brimming with Success

Samaha’s background isn’t just impressive; it’s downright noteworthy! Before joining Parker’s Kitchen, he founded a boutique creative agency called Blue Coda, Inc. in Cambridge, Massachusetts. There, he dabbled in brand design and digital advertising, collaborating with industry giants like Home Depot, Virgin, Liberty Mutual, and prestigious institutions like Harvard University and the Massachusetts Institute of Technology (MIT). Now that’s a resume you’d want on your team!

Education & Experience Galore

Educationally, Samaha backs his expertise with a master’s degree in business administration from Northwestern University’s Kellogg School of Management and a bachelor’s degree in human factors psychology from Tufts University. Not to mention, he is a graduate of the nationally recognized NACS Marketing Leadership Program. Credentials like these show he’s well-equipped to tackle the challenges ahead.

Guiding the Convenience Store Industry

Samaha is a member of several key organizations, including the NACS and the Association of National Advertisers. He’s also currently serving on the NACS Content Committee and the CSP’s C-StoreTec Advisory Board. With his background, he’s in a prime position to provide substantial strategic guidance for technological advancements within the convenience store industry.

A Look into Parker’s Kitchen

Founded in 1976 in Midway, Georgia, Parker’s Kitchen started as a single store and has blossomed into a network of more than 90 convenience stores. Now headquartered in Savannah, Georgia, the chain employs nearly 1,800 team members and completes over a million transactions every single week. Clearly, the demand for delicious preprepared meals and snacks is growing, and with Samaha on board, they plan to expand further!

So, with such a talented new marketing leader at the forefront, the future of Parker’s Kitchen looks brighter than ever. Here’s to exciting times ahead for this beloved brand!

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