Collective Audience Welcomes Sean McCormick to Advisor Collective

Team collaboration on data-driven innovation in marketing

RISadlog
February 25, 2025

News Summary

Collective Audience, Inc. has announced the addition of Sean McCormick to their Advisor Collective. With over 20 years of experience in digital lead generation and data marketing, McCormick aims to enhance the role of data in driving innovation within the AdTech and MarTech industries. His proven track record includes leadership positions at renowned companies. McCormick emphasizes the importance of collaboration and adaptation in the evolving data landscape, particularly in light of new privacy regulations. His appointment signals a bright future for Collective Audience as they pursue new strategies for data-driven growth.

Exciting News in the AdTech World!

It’s an exciting time in the AdTech and MarTech industries! Collective Audience, Inc. has just announced a major addition to their Advisor Collective, and it’s none other than the seasoned expert, Sean McCormick. With over 20 years of rich experience in digital lead generation and data marketing, McCormick is set to help shape the future of how data drives innovation within digital media.

What is the Advisor Collective?

For those not in the know, the Advisor Collective is a unique community designed to bring together strategic advisors keen on transforming the landscape of AdTech, MarTech, and digital media. This team is committed to ushering in new ideas and strategies that can drive the industry forward. And with McCormick joining the ranks, there’s a fresh wave of anticipation about what innovations might be on the horizon!

McCormick’s Impressive Background

McCormick doesn’t just have experience; he has a proven track record of unlocking growth opportunities through data-driven strategies. Before joining the Collective, he played a vital role as VP at EXL, which is a leader in data analytics. During his time there, he was instrumental in enhancing businesses’ approaches to data activation and audience creation. Talk about being at the forefront of digital evolution!

Before his tenure at EXL, McCormick held the position of CEO at Inbound Media Group until its acquisition by EXL in June 2022, showcasing his ability to drive companies towards solid growth. His background as the chief growth officer and advisor at REIN involved integrating insurance offerings into customer journeys — a true testament to his versatility in different sectors!

A Strong Advocate for Collaboration

As McCormick steps into his new role, he highlights the crucial need for collaboration and innovation in the evolving data landscape. Navigating the shift towards privacy is no small feat, especially with implications surrounding third-party cookies. This awareness is essential as advertisers and publishers look for effective ways to engage audiences while remaining compliant with new regulations.

The Future of Data-Driven Innovation

McCormick’s robust background also includes co-founding and serving as the current CEO of Point MTK, a performance digital marketing agency. He has held CEO roles at other notable firms like Covalent Media Group and Cross-Device, both of which were acquired by larger companies. It’s clear that his expertise spans a broad spectrum of data activation, consent-driven marketing, and innovative AI-powered solutions.

A Bright Future for Collective Audience

With someone like Sean McCormick joining the team, Collective Audience aims to create a data-driven ecosystem that will enhance operational efficiency and performance for both advertisers and publishers. The excitement doesn’t just stop at his appointment; the company’s CEO, Peter Bordes, is equally thrilled, highlighting how McCormick’s experience aligns seamlessly with their vision for a global data-driven ecosystem.

Looking Ahead

As the company looks towards the future, it has outlined several forward-looking strategies and operational goals. However, they are also open about the potential risks involved. Market conditions, regulatory changes, and financial performance can all impact the path ahead. But with seasoned professionals like McCormick on board, Collective Audience seems well-equipped to navigate these waters.

Overall, the appointment of Sean McCormick to the Advisor Collective is a noteworthy development in the realm of data-driven innovation in AdTech and MarTech. It’s sure to stir up new ideas and spark conversations about the future of digital media. Get ready for a new chapter in how businesses leverage data for growth!

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