News Summary
W. Capra, a Chicago-based consulting firm, has enhanced its team by appointing Jeannie Amerson as an executive consultant. With over 25 years in the convenience store sector, including leadership positions at Enmarket and Circle K, Amerson is expected to strengthen W. Capra’s offerings in digital marketing, loyalty programs, and category management. W. Capra, which has a strong vision for growth, is poised for innovative strategies and solutions in the evolving convenience store industry.
W. Capra Boosts Convenience Store Know-How by Welcoming Jeannie Amerson
Exciting news is stirring in the world of convenience stores! Chicago-based consulting firm W. Capra has just made a significant enhancement to its team by bringing in Jeannie Amerson as an executive consultant. With her impressive background and expertise, she’s set to strengthen the firm’s offerings in the convenience store sector.
A New Addition with a Wealth of Experience
Amerson isn’t new to the game; she has more than 25 years of hands-on experience in the convenience store industry. Before joining W. Capra, she held the position of vice president of marketing for Enmarket, a well-known convenience store chain based in Savannah, Georgia. Under her leadership, the brand made significant strides that enhanced its presence and profitability.
Furthermore, just to give you a bit of context, earlier this year, Nouria Energy, which is headquartered in Worcester, Massachusetts, completed the acquisition of Enmarket’s convenience stores from Colonial Group Inc. This change has created a unique opportunity for Amerson, now part of W. Capra, to contribute her knowledge and skills in responding to new challenges in the evolving convenience store marketplace.
Expertise That Counts
Rob Gallo, the chief strategy and marketing officer at W. Capra, couldn’t be more pleased with Amerson’s addition to the team. Her rich background in critical service areas like digital marketing, loyalty programs, payments, and category management will surely play a vital role in enhancing W. Capra’s consulting services. Gallo has pointed out that her extensive expertise aligns perfectly with the firm’s vision for growth and innovation.
Past Roles and Achievements
Before her time at Enmarket, Amerson also worked with Circle K, one of the largest convenience store chains globally. From March 2019 to June 2022, she took on the role of a principal consultant at Impact 21, a boutique firm that’s well-respected for business transformation in the convenience store sector. Interestingly, Impact 21 was acquired by W. Capra in 2024, which ultimately paved the way for Amerson’s return to the firm as she was promoted to program manager for digital customer marketing.
Looking Ahead
Joining the W. Capra family is not just another career move for Amerson; it’s a thrilling opportunity filled with possibilities. She’s geared up to dive in and collaborate with fellow professionals to foster growth and drive success in the convenience store sector. Teamwork is at the heart of W. Capra, where industry experts are eager to share their deep insights across various industries, aiding the firm’s consulting and journalism capabilities.
The future looks bright for W. Capra with Amerson on board. As this exciting chapter unfolds, stakeholders within the convenience store business can expect groundbreaking strategies and innovative solutions, as the firm continues to pave the way forward. With such a strong foundation of expertise, it seems that W. Capra is positioned not just to lead but to transform the landscape of convenience store consulting.
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W. Capra Appoints Jeannie Amerson as Executive Consultant
